Back-to-School Already Started: Launch the August Nail Drop

Back-to-school season does not start in August. NRF reports 62% of U.S. back-to-school shoppers had begun by early July; for college students and their families, it projected $9.6 billion in personal-care spending. That is a timing signal, not a promise about salon bookings. In this brief, Maya shows salon owners how to launch the Fresh Start Six: six curated designs, a simple accent tier and full-set tier, and a warm-client launch that does not rely on discounts. She also answers, “My clients aren’t students,” by widening the collection to teachers, parents, college clients, and polished late-summer-to-fall looks. One action: make both tiers bookable and share them with five warm clients today. Brought to you by NailPrinter.ca — 10% off anything with code PRESSED. Results vary by business, pricing, local demand, and execution. Run your numbers: https://nailprinter.ca/pages/roi-calculator Source: https://nrf.com/media-center/press-releases/majority-of-back-to-school-shoppers-get-a-head-start-on-the-season Produced with AI assistance; host voice is AI-generated.